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01
CHALLENGETHE BRIEF
St. Regis Abu Dhabi was launching a new restaurant menu and needed promotional content that would stand out in a saturated hospitality market.
02
IDEATHE CONCEPT
We created a cinematographic reel built around a cocktail with a provocative, memorable name designed to spark curiosity and conversation.
03
EXECUTIONTHE PRODUCTION
Our team developed the concept and produced the reel from idea to release. With a strong visual atmosphere and storytelling approach, the cocktail became the central element, turning a menu item into a shareable piece of content.
04
IMPACTTHE RESULT
The reel achieved high engagement and watch time, with strong shareability on social media. The campaign increased interest in the restaurant and contributed to higher demand for the featured cocktail and the new menu.
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