THE BRIEF
MMI tasked us with creating engaging branded content for two iconic spirits brands, Campari and Aperol, in a competitive and experience-driven market.
THE CONCEPT
We focused on integrating the brands into cultural and nightlife moments where they naturally belong.
THE PRODUCTION
For Aperol, we designed and produced the brand zone at the Untold Dubai 2025 festival, turning it into a visual and social centerpiece for festival guests. For Campari, we developed Negroni Week activations across eight of Dubai's top bars, creating a coordinated series of events celebrating the brand's signature cocktail.
THE RESULT
Both campaigns positioned the brands at the center of Dubai's social scene, generating strong audience engagement, social content, and organic visibility across key hospitality venues.
SELECTED FOOTAGE
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