THE BRIEF
LG needed to promote a new multifunctional handheld vacuum cleaner in a way that would stand out in a category dominated by standard product demonstrations.
THE CONCEPT
We created a horror-inspired advertising concept styled after the aesthetic of Scream, using entertainment and humor to highlight the product's features.
THE PRODUCTION
The campaign took the form of a cinematic commercial where the vacuum cleaner became the unexpected hero in a suspenseful scenario. Key product benefits were revealed through the story in a playful, entertaining way. The video was integrated into one of the most popular local YouTube shows with millions of views.
THE RESULT
The branded segment blended naturally with entertainment content, reaching a large online audience while communicating the product's functionality in a memorable and engaging format.
SELECTED FRAMES
COMPLETE