THE OPPORTUNITY
The UAE had no late-night talk show of its own. While the region's creative scene was booming, there was no English-language entertainment format showcasing it to a global audience.
THE FORMAT
We created Abu Dhabi Tonight — the first late-night talk show produced in the UAE. The format combines comedy monologues, celebrity interviews, sketches, and cultural commentary, presenting the country as a global creative hub.
THE PRODUCTION
Produced in English and distributed primarily on YouTube and social media, the show was designed for international reach from day one. The pilot episodes established the tone — sharp, entertaining, and distinctly rooted in the UAE's evolving identity.
THE RESULTS
The pilot episodes gathered over 1 million views across platforms. The show proved demand for a new entertainment format in the region, and the first full season is now in production.
SELECTED FRAMES
CAMPAIGN IMPACT
COMPLETE